Our mission is to develop products that restore and nurture the skin biome. To do this, we had to develop strict criteria and processes for ingredient selection, formulation, packaging, and manufacturing.
We use Ammonia-Oxidizing Bacteria (AOB) as our core measurement for testing biome-friendliness. Here's what that means: AOB are one of the most sensitive microorganisms on our skin. Because of this, we believe by formulating a product that's friendly to AOB means that it will also be friendly to the other delicate microorganisms of the biome as well.
We've developed a patent-pending assay that we use to screen all our ingredients and the final formula to ensure that it's A-OK for AOBs.
One of our early findings was that preservatives have a negative effect on AOB. This shouldn't be surprising because preservatives exist for the sole purpose of preventing bacteria and other microorganisms from growing in products. No wonder AOB didn't do well with preservatives.
In theory, the motivation for including preservatives is a good one, but at the time, we didn't know what potential effect preservatives have on our skin biome. This is a new factor to consider.
This goes beyond our screening process. When sourcing ingredients, we've found many raw materials on their own already come with a preservative. We had to be very careful about our process to make sure we were always starting with unpreserved raw materials.
We develop products that nurture and feed a living ecosystem, without ingredients meant to inhibit or kill. This is why our products all come with an expiration date that's counted in weeks, not years.
We had to recreate parts of this process. We manufacture and package our products with strict criteria to ensure that they are 100% pure when they arrive at your door.
Our packaging is selected for maximal protection of the product inside, requiring us to use pharmaceutical grade packaging for products like the AO+ Mist. We include an expiration date on each product so that you know when to discard them.